Copacabana Beach in Rio de Janeiro has a grand total of 1,422 households, and a whopping 8,935 short term rentals. I thought we were bad at 55 percent, but holy crap, Copa is at 628 percent STRs. I checked out the history of Copacabana and found that it has no history, no character, no town council.
New Year's Eve has been celebrated on Copacabana beach since the 1950s when cults of African origin such as Candomblé and Umbanda gathered in small groups dressed in white for ritual celebrations. The first fireworks display occurred in 1976, sponsored by a hotel on the waterfront and this has been repeated ever since. In the 1990s the city saw it as a great opportunity to promote the city and organized and expanded the event.
An assessment made during the New Year's Eve 1992 highlighted the risks associated with increasing crowd numbers on Copacabana beach after the fireworks display. Since the 1993-94 event concerts have been held on the beach to retain the public. The result was a success with egress spaced out over a period of 2 hours without the previous turmoil, although critics claimed that it denied the spirit of the New Year's tradition of a religious festival with fireworks by the sea. The following year Rod Stewart beat attendance records. Finally, the Tribute to Tom Jobim - with Gal Costa, Gilberto Gil, Caetano Veloso, Chico Buarque, and Paulinho da Viola - consolidated the shows at the Copacabana Réveillon.
There was a need to transform the fireworks display in a show of the same quality. The fireworks display was created by entrepreneurs Ricardo Amaral and Marius. From the previous 8–10 minutes the time was extended to 20 minutes and the quality and diversity of the fireworks was improved. A technical problem in fireworks 2000 required the use of ferries from New Year's Eve 2001-02. New Year's Eve has begun to compete with the Carnival, and since 1992 it has been a tourist attraction in its own right.
Copacabana beach came to life in the 1970s when a large landfill increased the area of the beach. While this was due to more practical reasons (such as extending sewers and preventing the sea from reaching the houses during storms), it actually created the aesthetics that Copacabana is known for today. Prior to this, the sea almost reached the road and the beach was a thin sliver of sand, unable to support sunbathers and sports lovers.