Mission Beach highjacked by vacation rental industry and Campbell's STR plan

Has anyone ever heard Matt Gardner state that Mission Beach is a resort community, that we have had short term rentals here for 100 years, that Mission Beach should be carved out and 100 percent of the residences converted to short term rentals.


Is Mission Beach just like those short term rental communities in Maui, which is clearly a resort island along the beaches. The short answer is no. I have stayed at hotels and vacation rentals in Maui on the northwest coast, Kihei, and Wailea. There are major differences with San Diego and Mission Beach.


First, most of the condominiums along Kihei Road are in a commercial zone, no residential, which Mission Beach is. Second, Wailea was a planned community with areas designated for residential and areas designated for resort, including public accommodations.


Yes, we have had vacation homes since the 1960s, just as they had in La Jolla and other beach communities. In the 1970s, some of these along the boardwalks became summer winter rentals with seven day rentals in the three summer months and none month leases in the winter. That was fairly constant until the late 1990s when a few short term summer rentals showed up in the courts.


But beginning in the 2000s the proliferation in earnest began with the founding of AirBnB in 2007. It took a few years for AirBnB to switch from home and room sharing, but there was tremendous increase in the 2012 - 2016 time period when it began to level off. The highjack of Mission Beach was done by 2017 with upwards of 1700 short term rentals, which increased to almost 2000 in 2018.



The blue lines show the distribution of STRs throughout the City according to recent AirDNA data (check out the number of communities that have more than 100 STRs)


SO NO, MISSION BEACH WAS NEVER A PLANNED RESORT COMMUNITY WITH SHORT TERM RENTALS BEING AN INTEGRAL PART OF THE COMMUNITY, ANY MORE THAN THERE WAS ANY PLANNED COMMUNITY IN SAN DIEGO FOR WITH AREAS SET ASIDE FOR SHORT TERM RENTALS. ACTUALLY THESE ARE CALLED HOTELS, OR FOR MATT AND BLAINE, HHH....OOO...TTT....EEE.....LLL....SSS.


The communities most impacted by short term rentals in San Diego are La Jolla, Pacific Beach, downtown, Ocean Beach and Mission Beach. Good news is that there are still beach communities that are governed by residents, La Jolla, Pacific Beach, and Ocean Beach. So when Councilmember Campbell recently announced her STR regulations, it was a surprised to 98 percent of the residents. Apparently, Matt Gardner provided inputs or at least was read into the plan a couple of weeks before everyone else.


We now have a contrast between two communities, one highjacked by the STR industry and one where residents are still in control. Brian White president of the PBTC just circulated the announcement below to members. Since I am now a member of the PBTC, I received this today. In contrast, the MBTC STR committee will take up Campbell's regulations to figure out how to further carve MB out of the City.


Perhaps it is time for the residents of Mission Beach to join the PBTC and form our Mission Beach Group in the PBTC.


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